Why We Do What We Do

 Founded on the belief that the adventure of work is a spiritual practice, Wisdom at Work provides insightful learning, authentic connection and the opportunity to transform organizations through our monthly luncheons, evening events, sponsored workshops and online resources. Drawing on the wisdom practices and inspired examples of a wide range of innovative thinkers, successful business leaders and insightful consultants, we provide a sense of community and practical tools to explore the meaningful journey of work.

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  Wisdom At Work Luncheon, Friday, June 26nd
  Presenter: Haley Rushing
  Topic: Power of Purpose:
  The Secret Ingredient in High-Performing Organizations

Haley Rushing, Chief Purposologist at GSDM/The Purpose Institute and co-author with Roy Spence of the recently published book, It’s Not What You Sell, It’s What You Stand For will share the inside secrets of discovering the purpose of some of the best known and most successful companies in America, such as Southwest Airlines, Wal-Mart, Whole Foods Market, John Deere and BMW. Explore your own journey of understanding how your company makes a difference and how to harness that purpose for greater success as Haley shares her firsthand experiences.  Read more...

It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business is Driven By Purpose is a robust manual for individuals, entrepreneurs or business leaders is an inside look at purpose, the secret ingredient for success. Companies that have a purpose beyond simply making money are the companies with the best products, most loyal customers and employees. With a purpose in place, employee engagement is higher, competition is less threatening, customers are more loyal and innovation flows. It’s Not What You Sell, It’s What You Stand For guides leaders and marketers through their own journey to:

• Discovering purpose

• Developing a business model capable of fulfilling the purpose

• Cultivating purpose based leadership principles; and

• Bringing purpose to everything in life.

Nogie King, Executive Director
Cutting To the Essence

Just as constraints can be the mother of invention, reading two books at the same time can have a surprisingly synergistic effect. I was reading It’s Not What You Sell, but What You Stand For (See luncheon announcement) when I “happened” to pick up a book about the Zen of Power Point presentations. As it turns out, Purpose and Zen are a perfect fit.

Humans seem to search for meaning in our lives and at the center of that is something that many call “Purpose.” Yet, many people in our society find it difficult to determine what that purpose might be in their own lives and few are actually living it in their work. Even at Wisdom at Work, we have been asking the question for years, “What difference does this organization ultimately make in the lives of the people we are serving?” Are we out to actually transform corporate America? Are we going to take the world by storm with a new curriculum that leads directly to organizational enlightenment? Or are we more about spiritual tools for individual transformation?  Read more...

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